The first music video i have chosen to analyse was John Newman's song "Love me again" Newman's a singer and musician and mainly his songs fit into the pop genre. This specific track is his most popular song and refers to dance-pop.
0:00: The song begins to fade in as a guy walks up into the bar with his friends. When the lyrics begin theirs an extreme close up of Newman singing on a stage. This shows the video is not only narrative but partly performance based too. This is done so that the video doesn't get boring and so that Newman can be represented as a proper musician. Theres a close up on Newman where we can look further into the mise en scene of his character. He is wearing a fashionable suit, this is done so he is more likeable and is more relatable to his youth-al audience. Newman wears a suit in many of his videos.This has become his motif and making him more recognisable and therefore more popular. There's many close ups of his face so he becomes more relevant and recognizable.
0:35 The audience can then see the two main actors the guy and the girl which are both dressed fashionably which again fits a traditional pop music video. There both young actors which was done to make the video more relateable to there target audience who are generally young.
1:00 This is the moment when the audience can see the two actors looking at each other trying to get the others attention, This is when the viewers realise its a love story. Many pop music videos have a element of love in their narratives. As there viewers are mostly teenagers this works well because often young people are so obsessed with the concept. This is also the part where the chorus begins. The lyrics go "I need to know now, will you love me again" This expresses that their is a link between the lyrics and visuals. Its likely that the two actors play the role of two people who use to be together then broke up and both want to know if their partner will "love them again" and get back together.
1:30 This is when then the dancing begins showing lots of happy people enjoying life. This is done because people are more attracted to happier things.
1:50 At this part there is shot of a guy who appears to be the girls boyfriend as he looks round at them very angry. This brings a twist into the video and makes it more entertaining because people will want to see what happens next. They two main actors then run downstairs where they try to get alone and away from her boyfriend. There is then a shot of him looking around for her with a confused angry expression on his face. They begin to kiss and the music gets more passionate and slower.
3:10 They manage to get away from the boyfriend and the upbeat chorus starts to play. This is done so that the audience think its going to be a happy ending and people usually enjoy happier things.
3:40 However, at the end the two lovers get hit by a van which is a very shocking twist on the video. This was done to make it more rememberable and so that he gets more popular. Also it will make people want to watch his next music videos to see what he does next time.
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