Focus Group (Ruby)

After doing our focus group, we found out from the people who took part, of whom were our target audience, a few ideas on the themes we should use in our video as well as mise en scene. For example, one of them felt that if we chose a studio for our location then that might be a bit too formal, so we should think of a place that will keep the audience interested. Also, in terms of costume we found out that the lead singer should be dressed in a suit, to keep to the sophisticated atmosphere of the song. Our focus group also liked the idea of having a black and white theme with specific objects that would be significant to the storyline to come up in gold to relate back to the song title.