Description of Target Audience (Ruby)

After doing a lot of research into who our target audience will be, I've discovered that our implied audience will be of quite a large range as Sam Sparro covers more than one genre as an artist (pop/electro/dance) so other audiences will appeal more to certain parts of one genre than others.
For the electronic and dance aspect of the genre, I've found that audiences who enjoy it the most are age ranged to be between 16 and 25. This confirms that the electro sound is more popular with younger audiences than older ones. Also, I found that the majority of this audience were male, coming in at around 70% and females coming in at around 30%. This will be useful when filming our video as we will take into account what stereotypically a male would like to see in a music video opposed to what a female might find entertaining in a music video.
The genre of Pop is arguably the most popular genre in music at this current time so I think choosing a song that had this particular sound was a clever idea as it will appeal to a mass audience. Pop music is generally heard and enjoyed by the younger generation, so an audience with an age range of 14-21. As most pop artists are female, we can see that this reflects throughout audiences which dominate in the female gender. Also, pop boy-bands attract a lot of female attention so this is of whom the majority of their fan base is made up of. However, a pop audience is also largely made up of the male gender (not as much as female) as they may primarily find the artists attractive so will then venture into listening to their music, and some genuinely enjoying it. 
For dance music, we can see that this is predominantly targeted for the younger generation too. Dance music is widely and famously played in clubs and bars, which 18-25 year olds will attend so this would be the main age range for target audience. However, younger ages from as young as 15 may also find that they enjoy this genre of music. Many dance tracks that are in the charts have been mixed and created by DJ's, who begin their careers working in clubs so this is where the 'buzz' for dance music has generated from. From doing my research, I've also found that both genders are quite equal when it comes to who enjoys dance music the most. There isn't one that dominates in this area, so this will become useful as we will have to make our music video appeal to both gender audiences.  

After researching the general target audiences for all different genres, we can see that they all have an audience of the younger generation, aged from 15-25. Therefore, this will be our intended target audience for our music video. Saying this, we will need to make our music video entertaining and interesting for this target audience and relate to them, either in terms of their hobbies or what they like to do leisurely. For example, the majority of the audience this age (18+) enjoy going clubbing or socially being with their friends, so this could suggest as to what our location should be and what characters we should involve. This will also give us an idea as to what our main characters should wear and what their image overall should represent; we want to create a main character that the audience can relate to or aspire to be like - what they think is 'cool' or 'attractive'.  Trying to appeal to our target audience will also include choosing the right props, body language, facial expressions, camera, sound, and putting across the right class, gender and age of our main characters.