Focus group (Max)

In order to find out more about our focus group we arranged a meeting with a few people who fitted out target audience. We wanted to find out what our target audience wanted to see within the music video, for example, what they think the main actor should wear, who should be in the music video, where the music video should be shot etc. We found out that the actors, especially the main actor should wear either a black or gold suit to keep the music video sophisticated and classy. We found out that a plain studio to shoot our music video was the wrong location and our focus group thought the idea seemed to plain and a little boring. However, with computed generated images added to the music video our target audience would never know where we shot out music video. Our focus group all thought the idea of a black and white theme with added splashes of colors were a great idea, it sells the video as its unique selling point because it makes it interesting for the target audience. However, they said to much black and white the music video could become too boring and a little dated.


Overall, talking to our focus group has really helped us as a group to confirm what we want to include in our music video. We know what we have to include to make it appealing and interesting for our target audience and having completed lots of research on our real media artifacts,  we know  what makes a music video interesting to people.